michelleshia@yahoo.com
summary
Award-winning Executive Creative Director with deep expertise in integrated marketing, advertising, retail activation, conceptual development, digital strategy, identity branding, and the creation of transformative, big-picture ideas. Experienced with AI, she blends human insight with emerging technologies to drive innovation and deliver impactful, forward-thinking solutions.
experience
TracyLocke, New York, New York
Executive Creative Director, Sept 2003 - Present
Clients include Pepsi, Starbucks, Diageo, L’Oréal, Johnson & Johnson, Starbucks, MasterCard, Heineken, Hershey’s, Frito-Lay, Tropicana, Neutrogena
Executive Creative Director November 2019 - Present
Group Creative Director, June 2008 - December 2017
Senior Art Director, May 2006 - June 2008
Art Director, Sept 2003 - May 2006
Bradford Advertising, New Haven, Connecticut
Senior Art Director, Dec 1999 - Sept 2003
Mostly non-profit clients included The New Haven Symphony Orchestra, The Community Foundation for Greater New Haven, Empower New Haven
Michelle Shia Creative, Wilton, Connecticut
Pro Bono Creative Director & Strategic Consultant, December 1999 - Present
Clients include Triangle Community Center, Norwalk High School Internship Program, Wilton Library, Wilton Education Foundation, Wilton Soccer Association, Wilton Pride, New Haven Jazz Festival, INFO New Haven
awards
2025 Bronze Effie
Baileys Irish Cream, Baileys N’ Brunch, Best Seasonal Campaign
2024 Silver Effie
Boar’s Head, How 2 Charcuterie, Best Omni Channel Program
2024 Silver Effie
Boar’s Head, How 2 Charcuterie, Best Multi Brand Program
2024 Addy
Honorable Mention, Diageo Camp Cocktail
2023 Silver Addy
Día De los Muertos, Smirnoff Tamarind
2023 Bronze Addy
Sub in the Captain, Captain Morgan NFL
2022 Gold Addy
Crisp Apple Basketball, Crown Royal
2021 Silver Effie
No is Beautiful, Lipton Pure Leaf
2020 Gold Addy
TracyLocke Acts of Allyship
2020 Silver Addy
Triangle Community Center Pride in the Park Development
2019 Triangle Community Center Community Partner of the Year
Efforts to help diversify the Advertising & Marketing Industry with focus on supporting LGBTQ+
2018 Gold Effie
Advil What Pain? Dollar General
2018 Grand Effie Finalist
Advil What Pain? Dollar General
2018 Marcus Graham Change Agency of the Year
Efforts to help diversify the Advertising & Marketing Industry
2015 Radio Mercury Award Finalist
Aquafina Resolve to Refresh Radio Campaign
2008 Yahoo® Big Idea Purple Chair Award
Biggest idea of the year for Stacy’s Pita Chips
2008 Bronze Echo Award
For Stacy’s Pita Chips
2008 Gold Reggie
For Stacy’s Pita Chips
2004 Silver Reggie
Pepsi Play for a Billion
2001 Webber Seavey Award for Design
Presented by the United States Attorney General for
“Hot Guns” TimeZup Campaign